Media and Entertainment companies face constant change due to ongoing content innovation, new revenue models, and demands for sharp customer experiences. With a deep understanding of today’s media and entertainment industry, SantsInfo offer business process services to make you more effective, efficient and virtualized. At SantsInfo, we offer all the necessary media elements under one roof to help you achieve the desired success. We combine our knowledge of consulting, digital, and the industry to solve the challenges facing media and entertainment organizations such as printing, digital photography, signage industry etc.
SantsInfo helps businesses of all sizes to develop top-quality social media platforms and establish a solid presence in the digital realm. We will also assist you with improving your brand recognition and move past the set objectives within the media industry.
Traditionally the Media & Entertainment industry has been a creative industry following technology innovations and consumer demands. By its inherent nature, the industry is extremely dependent on markets, cultures, languages and consumer segments. We advise clients on the importance of maintaining stable revenue streams while investing in emerging digital models, and have the expertise to provide tailored recommendations based on a detailed assessment of each client. This help the media and entertainment companies navigate changing market conditions, optimize the content value chain, improve competitiveness and manage operations.
SantsInfo offer technology driven solutions that encompass the media value chain in its entirety. We collaborate with our clients to encrust their business with streamlined services, necessary to monetize their media processes. Also, we offers fully customized end-to-end web and app development services for clients from the media & entertainment industry.
SantsInfo focus on cost-saving measures as an enabler for exploration into new mediums, while safeguarding your bottom line. While technologies and platforms quickly come and go, we create agile strategies that enable business models to be adaptive and responsive.
The future of media & entertainment will offer a world of opportunities, but the transformation will require substantial steps and boldness. The mainstream introduction of the internet in the early 1990s brought new and exciting communication methods, including using digital media to share your message more quickly and across greater distances.
The industry needs to be open to new insights instead of being mentally closed by existing ones. Social media channels and streaming video services became popular platforms for delivery and discussion of digital content; smart phones enabled brands to reach consumers regardless of their location. These advances in technology have impacted traditional communication professions, paving the way for digital media as a major influence on businesses and brands in creating relationships with their customers. The result is new job titles and a new landscape for what communication looks like.
No one can predict the future; organizations must actively explore various possible
Future Media Concepts Driving the Job Market
Digital media dominates how Americans receive and share information. As such, there are key influences taking shape that are likely to impact the future of the field. Innovation is the new norm when it comes to media, and that trend isn’t likely to change as we look to future media concepts. Social media, digital advertising, and increased access to the internet through various devices have all shaped trends in media.
Digital media continues to evolve as new tools emerge, consumers make new demands, and the quality and accessibility of the technologies improve. The rise of mobile video, virtual reality (VR), augmented reality (AR), and the more refined use of data analytics will all influence the future of digital media.
Data Analytics and Public Relations
Public relations have gotten in on the big data action and have incorporated insights gleaned from such data to improve public relations tactics. Analytics from online advertising measure more than the success of a specific advertising campaign. They can also detect shifts in the campaign. Data collected can help marketers refine the ad’s message, determine which channels to use, and gain insight into who exactly is listening.
Through data analysis, professionals in Public Relations are creating more effective outreach campaigns. The large amounts of data available today allow communication experts to predict news cycles and interest, discover which outlets cover their industry most, and uncover potential relationships with media channels, other organizations, and influencers. While some of the metrics associated with public relations may seem intangible, data is giving shape to the future of media concepts in PR through its ability to make sense of all the noise.
Preparing for the Future of Digital Media
As students and current industry professionals consider the future of media, it’s clear that mobile video marketing can provide big rewards, the study of data will provide key insights and make business more competitive, and the continued exploration of emerging technologies like VR and AR could yield huge returns.
As you consider your own future in media, discover how an online communication degree can prepare you for the exciting innovations to come in the world of media. With an increasing need for digitally inclined professionals, an understanding of emerging and social media platforms, data analytics, visual communication and content creation are typical in the study of communication.
The global media and entertainment sector is at the heart of a rapid transformation where current business models continue to coexist alongside the new emerging models. An analysis of the global media trends gives us a deeper insight into the ever-expanding possibilities of connecting with consumers in new and innovative ways.
A huge factor in this transformation is that media companies are focusing intently on consumers. Data is being used to personalize customers’ consumption experiences by getting the precisely right content to them when and where they want it, on whatever device they happen to be using at the time. Data is also being used to keep the network performing as required by customers—even the so-called “last mile,” which is the part of the network that actually delivers the content into consumers’ homes, and which can be beyond some media companies’ control. And, most important, data is the key to transforming
Data and analytics technologies are rapidly evolving
From cloud infrastructure management solutions capable of helping media companies scale capacity, to advanced analytics that allow them to anticipate demand for advertising inventory, to AI-based corrections that make it possible for servers or network devices to meet performance service-level agreements, technologies are emerging every month to help media companies accelerate their data-driven journeys. And new innovations are right around the corner. In fact, one of media companies’ challenges will be tracking such innovations closely to see which ones might benefit them, and how.
Three Areas of Opportunity for Media Companies
This new data-driven era offers opportunities to media companies in three technology areas in particular: cloud infrastructure, artificial intelligence, and analytics.
New (Cloud) Infrastructure Required
Although startups have the option of beginning with a clean infrastructure slate and can go directly to the cloud without stopping at “Go,” updating legacy IT infrastructure is a challenge for older and larger media organizations. The sheer size of the data, and the massive compute required to perform advanced analytics on this data, makes the cloud inevitable. Recent statistics from Ovum reflect this showing a rapid acceleration of cloud changes. The digitalization of the media industry has been driven by changing consumer behavior and expectations, especially among younger generations who demand instant access to content, anytime, anywhere.
In this article, we analyze the most important consumer, ecosystem and technological trends that are driving digital innovation in the media industry.
1. Demographics
As the global middle class grows demand for new media services focusing on convenience, education, premium content and video-on-demand will grow, particularly in emerging economies. Meanwhile, the emergence of millennial is creating demand for technology services that offer convenience, memorable experiences and instant access to content. At the same time, the world’s population is ageing, leading to increased demand for health and wellness, entertainment and education services designed for older people. Finally, urbanization will contribute to increased demand for media offerings designed with people’s commutes and busy work lives in mind.
2. New consumer behaviors and expectations
These demographic shifts are having a dramatic impact on what consumers expect from media, how they consume it, and on their familiarity and savviness in navigating the digital world.
Changing consumer expectations and behaviors.
Younger generations are keen to consume content from around the globe. Their expectations are built around instant gratification, especially the ability to access content immediately. Moreover, as the boundaries between industries blur, customers judge their experience of a service not just against competitors in its own sector, but against the best services from other industries.
Editorial content, advertising and propaganda.
Consumers are increasingly savvy at spotting marketing or PR spin disguised as editorial content. As growing numbers of Internet users turn to ad-blocking software, marketers are changing tactics and looking to engage consumers through storytelling or providing useful information (brand utility).
Security, privacy and trust:
Consumers are becoming increasingly aware that their daily lives are being turned into data that can be analyzed and monetized by third parties. Opaque and complicated privacy policies and customization algorithms may prompt consumers to switch to services that offer them more transparency and better data privacy.
3. Ecosystem challenges
As the media industry adapts to the changing habits of its customer base, we have seen a number of significant changes to the landscape of the media sector.
Startup disruptions.
Talent, access to technology and a ‘change the world’ attitude are allowing startups to bloom across the world, creating new businesses and lean models. Once this breed of company reaches scale, it invests both in raising the quality of its content and in offering new services, putting competitive pressure on traditional media companies.
Everybody is a content creator.
A diverse set of brands and organizations now assume the role of broadcasters competing for consumer attention (for instance, Unilever and Intel through their partnership with Vice Media).
Access to financial resources.
Creative people are finding novel ways to fund new products and services. Content creators are bypassing traditional media companies and turning instead to innovative sources of financing such as crowd funding platforms.
The transformation of work.
Digital transformation is likely to have a significant impact on employment, creating demand for some highly skilled digital roles, while making some job categories redundant. As the workforce adapts to the digital economy, there is likely to be a need for lifelong learning to keep pace with the evolution of technology.
Regulatory uncertainty.
Legal frameworks surrounding intellectual property are not ready for a new generation of media consumers who expect instant access to content from anywhere on the globe. As a consequence, many consumers are choosing to bypass conventional means to access content.
4. Technology Trends
The increase in mobile and Internet penetration has made being connected a way of life for younger generations of consumers. This presents media businesses with opportunities to fuel the continuous conversations that this connectivity allows. Alongside this increase in connectivity, technology now allows access to content anywhere, anytime. Meanwhile, the growing availability of open-source and free software enables startups to build new businesses and innovative products in record time. And finally, through the widespread availability of cheap sensors, connected devices and cloud computing, we are witnessing the birth of the Internet of Things, a network of connected machines delivering smart services, which will offer the media industry a whole range of opportunities to create seamless, personalized services.
Against the background of these broader technological advances, there are a number of technological trends that we believe will be central to the digital transformation of the media industry.
Data analytics and real-time content management.
Data collection and analytics enable companies to get consumer insights across many channels and devices, allowing them to deliver relevant and meaningful experiences. This real-time use of data analytics is particularly important as media organizations no longer just provide content but experiential services built around that content.
Mobile and social.
The power of mobile and social is transforming how media is consumed and perceived. Continuous and instant access, particularly through sharing on social media, empowers users to promote or destroy brands and institutions. Overnight stardom or instant reputational crises are new phenomena that need to be managed from business and technology perspectives.
The industrialization of the media industry.
New digital processes are changing how media is created, distributed and monetized. Traditionally, the media industry focused on creating content and optimizing distribution, but today many companies are automating this, digitizing catalogs and inventories, launching new rights management systems and writing algorithms to create content.
Investing in modern data technologies and revamping corporate culture and business processes to reflect data-driven objectives are no longer in the category of “nice to have.”
